Say Goodbye to Urban Decay’s Original Naked Palette

But Good News: You Can Still Get One in the Contest Below

Lexy Silverstein Fashion Blogger

It’s gone and I guess, somehow, life will go on. It’s still hard to believe Urban Decay discontinued their cult favorite and original Naked Palette. In honor of these holy grail palettes being officially unavailable for purchase, let’s take a look at how it all got started.


The amazingly popular Urban Decay makeup brand actually started as a rebellion. In 1996, the primary colors for cosmetics were red and rose and the co-founders were tired of it. According to their website, their first launch included 10 lipsticks and 12 nail polishes in alternative tones mimicking the urban landscape.

Since the Naked Palette’s release of Urban Decay’s Fall Collection in 2010, hundreds of makeup beginners and gurus alike have fallen for the wide range of everyday colors in the Naked Palette. Using the tagline “Full Frontal is how Urban Decay does neutral!” every fashion and makeup enthusiast wanted to get Naked.

The Naked Palette has been a ride-or-die for a long, long time. In 2012 when every girl on planet earth decided to be a YouTube MUA, the one-and-only queen herself, Jaclyn Hill, blessed us with her blending using the Naked Palette for the first time on her growing YouTube channel.

Saying goodbye is the hardest part. Especially when you’re saying goodbye to an “original”.

BUT GOOD NEWS! I’ve got some of those “sold out” Naked Palettes AND I want to share them with you.


I know you are already thinking about Black Friday and holiday shopping. I want to help make your holidays a little brighter and let’s face it - a little more beautiful.

To Enter the Contest:

💁🏼‍Follow me on Instagram at @LexySilverstein

💁🏼‍Look for the Urban Decay Naked Palette Giveaway Post

💁🏼‍Repost that post

💁🏼‍Tag @lexyslilverstein AND a friend

💁🏼‍Use #eLEXYfyGiveAway

Contest ENDS: Thursday, November 29, 9 p.m. EST. Good luck my friends!

No purchase necessary. Open to 50 US only. Winners must be following this Instagram account to win. This contest is in no way sponsored, administered or associated with Instagram, Inc. or Urban Decay. By entering, entrants confirm they release Instagram and Urban Decay of responsibility, and agree to Instragram’s terms of use!

Lexy Silverstein Fashion Blogger

Head over to my Instagram for a chance to win a Naked Palette of your very own. Just look for this post and follow the rules!

Please follow me on Instagram @LexySilverstein. If you have any questions please email me at

Remember to eLEXYfy - make the ordinary - extraordinary!


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